Factors Impacting Innovation in New Service Offerings
نویسنده
چکیده
Factors that affect the level of innovation in projects to develop new service offerings are analyzed based on field research results from 84 service innovation projects. Personal characteristics of developers, process and customer type, and an important characteristic of their organization (i.e., whether or not they possess a strong Lean Six Sigma or similar process improvement orientation) are analyzed. It is shown that, although personal characteristics, process type, or customer type do not affect the level of innovation, organizations with a strong Lean Six Sigma orientation had a lower incidence of radical innovation recommendations.
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